Digital Marketing Trends To Look Out For in 2019
Josh Wardini, Editorial Contributor and Community Manager at SERPWatch. With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.
As freelancers, most of us wear many hats. And when it comes to digital marketing, often times we wind up taking on multi-faceted projects. They tend to involve knowledge and expertise in two or more niches. For instance, you may be tasked with rolling out content for a blog, but aside from SEO, the job likely involves promoting those very posts on social media.
Since the start of the year, an array of digital marketing trends have entered the horizon. It’s full steam ahead into a new frontier of augmented reality, voice search, and artificial intelligence. We’re already seeing the adoption of various new technologies in the form of intelligent chatbots and immersive AR advertisements.
And with the cutthroat competition in this saturated market, staying on your toes is crucial. We’ve gathered some key tidbits to help you hone your edge and overtake your competitors.
SEO has gone mobile, local, and is now voice-enabled
When Google makes changes to its algorithms, it’s something marketers, freelancers, and entrepreneurs alike all pay close attention to. Having captured a 94% market share of user searches, it’s a wise move to do so.
As users more rely on mobile devices, Google has responded by rolling out mobile-first indexing. This means that mobile websites will be prioritized in determining the ranking on SERPs.
Local SEO is also seeing increased importance since over a third of mobile searches are location-based queries. And in the same vein, since Google Assistant and Siri are seeing more use, it’s become crucial for keywords to morph into versions that mimic verbal questions.
Social media users are responding to meaningful, engaging content
According to intel from our friends at Serpwatch, blog posts longer than 1,500 words are performing well on both Facebook and Twitter, in terms of likes and shares, respectively. On top of this, video content is still very much in vogue across all platforms.
So if you haven’t already done so, now’s the time to tap into your creative powers and whip up some brand-appropriate video magic to supercharge audience engagement.
Email marketing is very much alive and well
Email sounds so archaic these days with all these fancy messaging apps. Still, this particular channel continues to show strong results when it comes to ROI. It remains the preferred communication channel of professionals, but it’s also preferred by a large majority of mobile users.
In fact, at least half of email open rates come from mobile. Don’t get trigger happy with your messages though. It turns out that the primary reason users unsubscribe is due to the frequency and volume of emails being too high.
What’s Your Take?
This post is by no means a comprehensive list of the trends we expect to see this year. We’re already seeing AI shake the foundations of the digital landscape as AI-driven design, programmatic advertising, and predictive lead generation have come into play.
Image search and video search, too, have entered the stage as we’re seeing video snippets pop up as answers to queries in SERPs.
What are your thoughts on the matter? As experienced freelancers, we’re sure you’ve formed your own findings about where digital marketing is going in 2019. Well, we’d love to hear from you! Kickstart the conversation by sharing this post on social media. And don’t forget to tag us!
Infographic URL: https://serpwatch.io/blog/
